Two Yubari melons fetched nearly 2,7 million yen (about $25) at a traditional auction marking the start of the season on Japan's northernmost main island of Hokkaido.
"This was more than 22 times more than last year's price," the auction organizers said today.
Similar in size to an ordinary melon, "Yubari" melons are known for their high quality and sweet taste.
Last year, two melons were sold for 120 yen, due to the coronavirus crisis.
A year ago, for example, a pair of melons fetched a record five million yen at auction at a wholesale market.
The fruits are grown under extremely harsh conditions in Hokkaido's harsh winter and are the pride of the region.
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